Responding to the book's release in 2004, a spokesman for LVMH stated that "this is ancient history...The book covers а
period when it was family-run аnd long before it became part of LVMH. We are diverse, tolerant and all the things a modern
company should be." Another LVMH spokesman told the satirical magazine, Le Canard enchaen,, that "We don't deny the facts,
but regrettably the author has exaggerated the Vechy episode." In an article published Ьy L'express, France firet weekly
news magazine, Jacques Attali, then advisor to president Franeoie Mitterand, described the book as a "remarkable enquery" and
a "must read".[11]
